The Challenge Story is all about how we developed our online sell more learning product. It was originally posted on eLearning Brothers’ blog. eLearning Brothers is one of the key suppliers for Go for the Green Selling Challenge.
How It All Started
Our mission was to create a fun new way to help salespeople sell more. We planned to use key selling concepts from our Power Selling seminar series and make them accessible online to expand our market reach.
But…how to do it?
Our Product Vision
Well, most salespeople love golf. It’s competitive, fun and it challenges their personal skill. What’s more, both selling and golf require preparation, planning and practice to maximize personal performance. So why not create an online product with a golf theme to help salespeople sell more?
A golf themed product would be fun and a cool way to help salespeople sharpen the selling skills they need to sell more!
We could call the product “Go for the Green Selling Challenge”. We could make it a forum where selling skills are refreshed and practiced; then, played and scored, all in a virtual golf setting. It would help anyone sell more…learn selling skills, practice selling skills, score selling skills…and have fun doing it.
We started the lengthy product development process to link selling skills with golf. First came skills learning, Practice.
We developed and story boarded 9 key selling skills compared to 9 holes of golf.
With Practice in progress, we moved on to Play.
…a major hang-up in our development process.
How to develop Play for skills testing? We needed a golf game for a fun way to test skills learned in Practice. We knew there had to be a solution online…some kind of golf game template where we could plug in our Play quizzes and do some customizing to fit our Practice content.
Our search found several golf site templates, golf scoring templates and, finally, eLearning Brothers’ Golf Challenge game template.