Selling ain’t rocket science. Selling is simple, real simple.
In all my reading and research, I’m constantly amazed at how complex we’ve made selling. It appears to me we have clouded what selling really is, overwhelming it with technology…even if the technology is useful and practical.
The danger in so much technology is that we become data miners, process managers and social media gurus, forgetting we are sales people and sales leaders. We minimize what really produces results: interactions with people who make buying decisions.
So here’s my Selling is Simple checklist to get back to what selling really is:
… and that’s all there is to it. Rocket science? I don’t think so.
So what do you think?
This is a demo store for testing purposes — no orders shall be fulfilled.